Spotify have reached 40 million paying subscribers

September 14th

A tweet from Daniel Ek appears to indicate that Spotify have reached the major milestone of 40 million paying subscribers. This comes a week after Apple revealed they now have 17 million subscribers to their own streaming service, Apple Music. Spotify continues to grow it's paying user-base at a fast pace, with the jump from 30 to 40 million its quickest yet.